Last October my mother (the original Jersey Girl) was diagnosed with Breast Cancer.
Last month we walked at the Susan G. Komen Race for the Cure in Central park in honor of her and her survival. Breast Cancer affects all of us and we all need to be aware of it, educate ourselves about it and help in any way we can to prevent it.
According to the American Cancer Society, "Breast Cancer is the most common cancer among American women except for skin cancers. The chance of developing invasive breast cancer at some time in a woman's life is a little less than 1 in 8."
Throughout the month I am going to be letting you know about companies who are giving back through their amazing products to breast cancer research, awareness and support. So, keep checking back this month to find out how you can give back and get glamorous!
Here's a few to start...
In Honor of Breast Cancer Awareness Month, Shiseido Donates
Proceeds of Luminizing Satin Eye Color in Peony
Shiseido Cosmetics America is once again partnering with Cancer and Careers, the philanthropic arm of Cosmetics Executive Women (CEW), for Breast Cancer Awareness Month.
In support of this initiative, Shiseido will donate $5 for every unit of Shiseido Makeup Luminizing Satin Eye Color in Peony (PK305), sold throughout the month of October to Cancer and Careers, a non-profit organization dedicated to supporting working women living with cancer.
Pravana Takes Pink to Heart Donating $20,000 to Susan G. Komen For the Cure.
In honor of Breast Cancer Awareness month and a personal connection to the disease, Pravana has taken an unprecedented step and donated 100% of the profits from two of their best selling products, Pure Light Brightening Shampoo and Conditioner, to Susan G. Komen For The Cure. Presented in a silk pink mesh bag, the two-product promotion offered salon clients a special price to elevate awareness and raise funds.
LA’s premiere jewelry designer Heather Betts launches a “Liberation” bracelet on behalf of the breast cancer month of October.
Haute Betts, the one-of-a-kind handmade jewelry line, has created a special bracelet to give women all over the world, a chance to aid and support mothers & daughters who are fighting to survive from breast cancer.
The “Liberation” will be sold for $29 at participating stores here. Upon purchase, Haute Betts will donate 35% of proceeds to The Young Survival Coalition.
For the third year, OPI has created a Pink of Hearts Nail Lacquer to support Susan G. Komen for the Cure® to raise awareness of breast cancer during October.
In 2009, OPI will donate $25,000 to Komen for the Cure.
Pink of Hearts is a pretty, empowering light pink – a color meant to inspire and uplift.
Each bottle features a special pink-ribbon cap wrap and will available October 2009 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and Ulta, for $8.50 suggested retail for each Nail Lacquer.


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